NEWS

We share an article about the intervention at Amaru Park, in Cusco.

It sends a decisive message to entrepreneurs, event organizers, and artists alike: any use of copyrighted works, characters, or well-known trademarks must be duly authorized by their respective rights holders.

Written by: Rodrigo Arcos

Published by: World Trademark Review

Wishing you a joyful and blessed Thanksgiving 2025! 🍂

We share an article about one of the most significant seizures in southern Peru, particularly because it involved a formally established business. It reaffirms the commitment of Peruvian authorities to combating counterfeiting and piracy.

Written by: Elizabeth Zavaleta
Published by: World Trademark Review

We are pleased to share that María Inés Herrera has been recognized as one of the top 5 presenters worldwide by Unreal Campaign Committee.
This reflects her commitment to promoting awareness about the value of trademarks and the risks of counterfeiting.

We would also like to express our gratitude to the team who, together with María Inés, made these presentations possible.

María Inés Herrera will participate in the XXIII ASIPI Congress, which will be held in Buenos Aires, Argentina, from November 30 to December 3.
During the event, she will meet with intellectual property experts and professionals to share high-level academic content, panels on the most current topics, and interactive workshops.

Last week, María Inés Herrera attended INTA Leadership Meeting 2025. Three days of inspiring ideas, strategic conversations, and an invaluable reunion with colleagues and clients in Intellectual Property.

We would like to thank Aktiebolaget SKF and Peter Svensson-Kemeny, Ambassador of Sweden to Peru, for the dinner and recognition ceremony honoring the work we have been doing in defending the SKF brand. This year in Peru, we carried out one of the largest and most emblematic cases worldwide in defense of this brand.
Thank you, Gabriela Matzumura, for trusting us and allowing us to collaborate with a globally leading company.

How can we protect personal data without hindering transparency? We share an article about the new guide on dissociation, anonymization, and pseudonymization prepared by the National Authority for Personal Data Protection. The guide provides public sector entities with guidance on techniques to manage and safeguard personal data under their administration without putting anyone at risk.

Written by: Carlos Farfán
Published by: Marca Sur Magazine

Barlaw tells you…

Great news! 🎉
The "ANIMALITOS SAN JORGE" trademark registrations have been officially recognized as well-known by the Peruvian Trademark Office, granting them reinforced legal protection under the current regulatory framework.
This is another step that reaffirms their value, prestige, and recognition in the market.