NEWS

What an enriching experience at the IAM and WTR Live: Latin America IP Summit 2025, held on November 4-5 in São Paulo, Brazil! Adriana Barrera and María Inés Herrera represented BARLAW, Gold Sponsor of this event that brought together leading IP professionals from across the region. On November 5, María Inés Herrera had the honor of moderating one of the Summit’s Masterclasses, where she shared valuable insights and engaged in inspiring discussions with some colleagues.

Nicole De la Torre shares five common myths about intellectual property that we often hear in everyday life. She helps clarify these concepts, offering a more accurate and informed perspective on each.

Yesterday, our IP Training Program 2025 continued in Cajamarca with an exclusive session by HONDA, aimed at the local IP Police unit and focused on strengthening enforcement capabilities and reinforcing the protection of intellectual property rights.

BARLAW TELLS YOU

Barlaween 2025!
On October 29, we celebrated a day full of creativity, sustainable costumes, music, and great energy. We shared a wonderful moment that reflected who we are: a great team that works with passion!

On October 27, María Inés Herrera participated in the EducationUSA LL.M. Fair, representing the Franklin Pierce School of Law - University of New Hampshire. The event, held at Novotel Lima San Isidro, brought together prominent U.S. law schools and professionals interested in pursuing further academic studies.

Yesterday, our IP Training Program 2025 continued in Chancay with an exclusive training session for Customs officials, dedicated to the brands Honda and SKF, with the objective of enhancing enforcement capabilities and reinforcing the protection of intellectual property rights.

We share an article that highlights the importance of having a solid strategy for gathering evidence — a key element in achieving the recognition of a trademark’s notoriety and, consequently, strengthening the brand positioning of its owner.

Written by: @nicoledelatorrem
Published by: @marcasurmagazine

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Protecting our clients rights!

We achieved another successful result on behalf of our client LENOVO, reaffirming our commitment to defending intellectual property rights and continuing the fight against counterfeiting in the Peruvian market.

Today we want you to meet Rosa Estrada, who has been part of BARLAW since its very beginnings. Join us in learning more about her story, her role at the firm, and what inspires her inside and outside of work.