NEWS

Today, we introduce Dánica Barreto, legal assistant of our Brand Protection department. With us since 2022.Learn about her professional growth, as well as the hobbies that energize her day.🎭

On May 21, Giovanna Vila and Yahayra Cornejo participated in the Internal Communication Forum organized by AmCham Peru (American Chamber of Commerce of Peru), representing BARLAW.

The event brought together professionals from various industries to reflect on current challenges in organizational communication, addressing topics such as leadership and crisis management, the execution of internal communication strategies, and the key skills required for the communicator of the future.

María Inés Herrera and Elizabeth Zavaleta participated as speakers in the academic webinar “E-commerce and Counterfeiting: Liability of Digital Platforms”, organized by IUS 360 of the Pontificia Universidad Católica del Perú, in which BARLAW took part as a collaborator.

During the event, the main legal challenges surrounding the liability of digital platforms in relation to the commercialization of counterfeit products were addressed.

We thank IUS 360 for the invitation and for creating these valuable spaces for academic discussion.

We continue with our IP Training Program 2026. On May 20, we conducted a training session in Tacna, aimed to Enforcement Officials from Tacna.

The session focused on promoting mechanisms and tools to ensure the proper protection and enforcement of intellectual property rights, with the participation of local authorities.

We continue with our IP Training Program 2026. Today, we conducted a training session for Enforcement Officials from Moquegua.

The session focused on promoting mechanisms and tools to ensure the proper protection and enforcement of intellectual property rights, with the participation of local authorities.

From May 31 to June 2, we will be attending the ASIPI Seminar in Asunción, Paraguay, where our firm will be represented by  María Inés Herrera.
The seminar will focus on the intersection of law, sports, and entertainment, bringing together leading professionals and industry stakeholders to address topics such as sports rights, broadcasting rights, image rights, and unfair competition.
As institutional sponsors of ASIPI, we are proud to support initiatives that promote the development and exchange of knowledge in intellectual property across the region.

We share an article on Peru’s approval of the Treaty on Intellectual Property, Genetic Resources and Associated Traditional Knowledge, adopted within the framework of the World Intellectual Property Organization (WIPO).
This treaty represents a significant step at the intersection of intellectual property and biodiversity, introducing transparency mechanisms into the patent system, such as the obligation to disclose the origin of genetic resources and traditional knowledge used in inventions, thereby strengthening the protection of communities and preventing the improper granting of rights.

Written by: Nicole De La Torre

Published in: Marcasur

The Legal News Portal IUS 360, in collaboration with the law firm Barlaw – Barrera & Asociados, is pleased to invite you to the webinar “E-commerce and Counterfeiting: Liability of Digital Platforms”, where the main legal challenges related to the sale of counterfeit products in digital environments will be addressed.

Your trademark protection does not end with registration. It can also be enforced at the border 📦

Carlos Farfán explains how border enforcement measures help to detect and to stop counterfeit goods before they enter the market.

A successful raid in downtown Lima led to the intervention of two optical stores and the removal from the market of a significant number of counterfeit sunglasses bearing well-known international brands. The case stands out due to the impact of the actions taken against the illegal commercialization of these products in one of Lima’s busiest and most commercially active areas.